%0 Journal Article %A Herbert, Ian %A Zarifis, Alex %D 2019 %T The AI challenge %U https://repository.lboro.ac.uk/articles/journal_contribution/The_AI_challenge/10509893 %2 https://repository.lboro.ac.uk/ndownloader/files/19011863 %K Artificial Intelligence %K Insurance %K Insurtech %K Digital transformation %X In this article, Ian Herbert and Alex Zarifis from Loughborough University look at a typical industry disruption scenario through the eyes of a hypothetical division that has been tasked by head office with planning a digital transformation. The current context and challenges of the hypothetical insurer are outlined first and then a plan to utilise AI is discussed. %I Loughborough University