%0 Figure %A Harland, Robert G. %D 2017 %T Gerrard Street (City of Westminster Street Nameplate) %U https://repository.lboro.ac.uk/articles/figure/Gerrard_Street_City_of_Westminster_Street_Nameplate_/4524524 %R 10.17028/rd.lboro.4524524.v1 %2 https://repository.lboro.ac.uk/ndownloader/files/7320674 %K Loughborough Urban Graphic Object Archive %K City of Westminster Street Nameplate, London %K Graphic Design %K Urban Design %K Signage %K Architectural Heritage and Conservation %K Architectural History and Theory %K Architecture not elsewhere classified %K Built Environment and Design not elsewhere classified %K Community Planning %K Design History and Theory %K Design Innovation %K Design Practice and Management not elsewhere classified %K Design Management and Studio and Professional Practice %K History and Theory of the Built Environment (excl. Architecture) %K Landscape Architecture %K Regional Analysis and Development %K Transport Planning %K Urban Design %K Visual Communication Design (incl. Graphic Design) %X This adapted version of the City of Westminster street nameplate incorporates Chinese script to denote the Chinatown neighbourhood of London's West End. Gerrard Street is now at the centre of this cultural area that formed in the 1950s, located between Shaftesbury Avenue to the north, Rupert Street to the west, Charing Cross Road to the east and Leicester Square to the south. %I Loughborough University