10.17028/rd.lboro.6200876.v1
Johnny Xu
Johnny
Xu
Narborough Road Colour Analysis of Retail Signage and Shop Fronts
Loughborough University
2018
Retail design
Signage
Shop front design
Brandscape
Visual identity
Colour identity
Built Environment and Design not elsewhere classified
Urban Design
Urban and Regional Economics
2018-05-29 13:51:55
Figure
https://repository.lboro.ac.uk/articles/figure/Narborough_Road_Colour_Analysis_of_Retail_Signage_and_Shop_Fronts/6200876
<p>The visual research thus focuses on the meso level to explore colour and environment relations on Narborough Road, gathering a physical experience of colourscape through streetscape. 116 retail shops along Narborough Road have been documented and analysed in terms of corporate identity, corporate colour and colour combination of shop front and signage, as well as each retail design for their shop front and signage in corporate with individual brand strategy.</p>