2134/15761
Adrian Woodcock
Adrian
Woodcock
George Torrens
George
Torrens
D.C. McDonagh
D.C.
McDonagh
Emotional response to food packaging
Loughborough University
2014
untagged
Design Practice and Management not elsewhere classified
2014-09-03 14:06:41
Conference contribution
https://repository.lboro.ac.uk/articles/conference_contribution/Emotional_response_to_food_packaging/9340883
This paper describes a pilot study that focused on the perceptions and performance of individuals when opening foodstuff packaging. Demographics are such that the number of people over 65 will increase by 11% by the year 2011 (National Government Statistics 2002). The needs of this section of the United Kingdom population are not adequately catered for in the design of food packaging. The aim of this study is to highlight the needs, aspirations and emotional response of a sample user group when opening basic packaging.