2134/28169
Lorraine J. Johnson
Lorraine J.
Johnson
Ladybird Books: a study in social and economic history
Loughborough University
2018
untagged
Information and Computing Sciences not elsewhere classified
2018-01-18 16:51:45
Thesis
https://repository.lboro.ac.uk/articles/thesis/Ladybird_Books_a_study_in_social_and_economic_history/9415412
The research undertaken for this project relates to the history of the 'Ladybird' imprint
together with the company that produced these popular children's books.
The period, from 1914 to present day, during which the books were produced, and
throughout which the company operated, was one of great technological change in the
print industry as well as one of great social change, and the company was shaped by
many outside factors. In turn, its books were widely read and, arguably, themselves
influenced generations of children.
The research covers the books and the company from the mid-nineteenth century to the
present day. Various factors that have influenced the company and its books, such as the
British education system, the First and Second World wars, changes in print and
communications technology, the British library system and bookselling practices,
evolving social and political attitudes, the impact of the media and the company's
competitors, have all been taken into account.
The ways in which the brand has emerged and evolved is discussed within the context of
commercial, social and political factors.