The introduction and management of innovative construction processes and products MotawaIbrahim A. PriceAndrew SherWilliam D. 2015 To gain competitive advantage, companies have to innovate and improve continuously. Exploiting innovative products and processes requires effective management. Construction organizations should exhibit specific characteristics to stimulate new technology and to overcome the expected barriers to innovation. This paper draws together several aspects of the management and introduction of innovative processes and products within a quality management framework. The implementation of innovation requires rational decision making when considering a company’s projects and the uncertainties inherent in innovation. This may be aided by a decision system which simulates the benefits of short-term flexibility and efficiency for project based work to verify long-term performance and to achieve the desired step changes.