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David Pitfield
David
Pitfield
Ryanair’s impact on airline market share from the London area airports: a time series analysis.
Loughborough University
2008
untagged
Built Environment and Design not elsewhere classified
2008-12-11 10:00:29
Journal contribution
https://repository.lboro.ac.uk/articles/journal_contribution/Ryanair_s_impact_on_airline_market_share_from_the_London_area_airports_a_time_series_analysis_/9449618
Ryanair tends to operate to destinations from its UK bases that are not the main airports in the country
being served and in this it differs from many other European low cost carriers. Although direct
competition is not provided in the way that rival services operate between identical pairs of airports,
indirect competition is provided. This raises the question, when Ryanair commence services, what is
the impact on the market share of the incumbent airlines at these other airports? It seems that total
traffic is stimulated on these sectors and that the incumbent's traffic generally falls whilst their share,
and probably their yield, also falls as Ryanair competes. Ryanair appears to gain more market share
than its initial stimulus to the market.