%0 Unpublished Work %A Shelegia, Sandro %A Wilson, Christopher %D 2014 %T A utility-based model of sales competition with informative advertising %U https://repository.lboro.ac.uk/articles/preprint/A_utility-based_model_of_sales_competition_with_informative_advertising/9492707 %2 https://repository.lboro.ac.uk/ndownloader/files/17118788 %K Sales %K Price dispersion %K Advertising %K Clearinghouse %K Utility space %K Intra-personal %K Economics not elsewhere classified %X This paper presents a generalised framework to understand mixed-strategy sales behaviour with informative advertising. By introducing competition in the utility space into a clearinghouse sales model, we offer a highly tractable framework that can i) provide a novel welfare analysis of intra-personal price discrimination in sales markets, ii) characterise sales in a range of new contexts including complex market settings and situations where firms conduct sales with two-part tariffs or non-price variables such as package size, and iii) synthesise past research and highlight its key forces and assumptions. %I Loughborough University