Ordered search and equilibrium obfuscation
Christopher Wilson
2134/15286
https://repository.lboro.ac.uk/articles/journal_contribution/Ordered_search_and_equilibrium_obfuscation/9493880
This paper demonstrates the incentives for an oligopolist to obfuscate by deliberately increasing the cost with which consumers can locate its product and price. Consumers are allowed to choose the optimal order in which to search firms and firms are able to influence this order through their choice of search costs and prices. Competition does not ensure market transparency — equilibrium search costs are positive and asymmetric across firms. Intuitively, an obfuscating firm can soften the competition for consumers with low time costs by inducing the remaining consumers to optimally first search its rival.
2014-07-22 11:24:39
Search costs
Advertising
Search order
Economics not elsewhere classified