2134/16791 Luke Garrod Luke Garrod Morten Hviid Morten Hviid Helping those that help themselves? The benefits of active customers Loughborough University 2015 untagged Economics not elsewhere classified 2015-02-24 12:19:52 Online resource https://repository.lboro.ac.uk/articles/online_resource/Helping_those_that_help_themselves_The_benefits_of_active_customers/9494441 How far do consumers go to find the best deal? Dr Luke Garrod, ESRC Centre of Competition Policy, University of East Anglia, and Professor Morten Hviid, ESRC Centre of Competition Policy and Norwich Law School, University of East Anglia, consider various studies on whether consumers seek out information before making purchasing decisions, whether firms help or hinder this situation, and what this means for competition.