Marketing to Jedi Knights may be just as reliable as current market segmentation methods Paul Taylor-West Donna Champion Jim Saker 2134/21791 https://repository.lboro.ac.uk/articles/conference_contribution/Marketing_to_Jedi_Knights_may_be_just_as_reliable_as_current_market_segmentation_methods/9500048 Marketing to Jedi Knights may be just as reliable as current market segmentation methods 2016-06-23 13:29:48 untagged Business and Management not elsewhere classified