Marketing to Jedi Knights may be just as reliable as current market segmentation methods
Paul Taylor-West
Donna Champion
Jim Saker
2134/21791
https://repository.lboro.ac.uk/articles/conference_contribution/Marketing_to_Jedi_Knights_may_be_just_as_reliable_as_current_market_segmentation_methods/9500048
Marketing to Jedi Knights may be just as reliable as current market segmentation methods
2016-06-23 13:29:48
untagged
Business and Management not elsewhere classified