%0 Conference Paper %A Lahiri, Santanu %A Chanthaphine, Soutsakhone %D 2018 %T Consumer choice: the service ladders %U https://repository.lboro.ac.uk/articles/conference_contribution/Consumer_choice_the_service_ladders/9588350 %2 https://repository.lboro.ac.uk/ndownloader/files/17227424 %K untagged %X Consumer choice: the service ladders %I Loughborough University