3D body scanning in the apparel industry: Do we really know where we are heading?
Monika Januszkiewicz
Christopher J. Parker
Steven G Hayes
Simeon Gill
2134/9817118.v1
https://repository.lboro.ac.uk/articles/conference_contribution/3D_body_scanning_in_the_apparel_industry_Do_we_really_know_where_we_are_heading_/9817118
<p>This paper through - the Diffusion of Innovation
Model - shows
that while 3D Body Scanning brings some refining and improvements of existing
methods, it does not introduce new concepts that depart from traditional retail
practices. 3D Body Scanning is - potentially -
a powerful way of approaching size and fit in apparel and one that presents
novel opportunities. Yet, despite the advantages that this technology offers,
and the many initiatives that have taken place, 3D Body Scanning has not reached
its full potential and has failed to produce the expected
results held by many stakeholders. Stakeholders must increase collaboration to
realise 3D Body Scanning’s relative advantage. Much of the potential has, however, been promoted by distinct
organisations that are biases about how the diverse processes and structures
will work together, whilst focussing on profit from their own incremental IP.
In this paper we elicit 3D Body Scanning’s fundamental concepts, and its central goal to
provide ‘glue’ needed to create an innovation. We offer further implications
for researchers
and policymakers about expecting and managing trends in technology. </p><br>
2019-09-13 11:23:36
Uncategorised value
3D body scanning
Open Innovation platform
Diffusion of innovations
Stakeholders analysis
Technology management