Thesis-2016-Gurca.pdf (1.88 MB)
A bricolage perspective on technological innovation in emerging markets
thesis
posted on 2016-08-03, 15:55 authored by Andrei P. GurcaDue to endogenous and exogenous constraints, companies from emerging markets often adopt surprising and unconventional strategies for their innovative efforts. Various concepts such as jugaad, frugal, and cost innovation have been coined to describe technological innovations originating from emerging markets. However, the organisational and inter-organisational processes underpinning the development of product innovations in emerging markets remain unclear. Consequently, the practical value of these concepts remains limited in the absence of specific insights and guidelines regarding replicable activities that managers can undertake to achieve cost-driven, innovative outcomes. [Continues.]
History
School
- Business and Economics
Department
- Business
Publisher
© Andrei GurcaPublisher statement
This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/Publication date
2016Notes
A Doctoral Thesis. Submitted in partial fulfilment of the requirements for the award of Doctor of Philosophy of Loughborough University.Language
- en