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A process model for developing integrated product-service offerings

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conference contribution
posted on 22.07.2011 by Richard J. Clayton, Chris Backhouse, Samir Dani, J. Lovell
Manufacturers are increasingly seeing the benefits of adopting a servitization strategy, however, literature reports that they face challenges developing new product-service offerings. Although a number of approaches have been proposed, they fail to distinguish the characteristics of products and service, they are typically sequential and exhibit variations in the level of detail proposed. Overcoming these knowledge gaps, a new development process model is proposed, consisting of 19 distinct processes. The process model was tested and recommendations for improvements are reported.

History

School

  • Mechanical, Electrical and Manufacturing Engineering

Citation

CLAYTON, R. ... et al, 2011. A process model for developing integrated product: product service offerings. 18th EurOMA Conference, Cambridge, UK, 3rd-6th July.

Publisher

European Operations Managment Association (EurOMA)

Version

VoR (Version of Record)

Publication date

2011

Notes

This is a conference paper.

Language

en

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