368-1672-4-ED.pdf (2.21 MB)
An introduction to the development of a product Brand: an evidence-based template for use with first year undergraduate industrial designers
journal contribution
posted on 2015-08-28, 08:50 authored by George TorrensGeorge Torrens, Kevin Badni, Karl HurnKarl Hurn, Ian StorerThe manipulation of colour, form and texture within a commercial design activity is a core competency for an industrial designer. The job of the Industrial designer is to use colour, form, texture, temperature and movement to deliver a sensory experience that evokes a desired response. The core deliverables of an industrial designer are embedded within an evidence-based and user-centred approach to product design. Social functionality may often be most easily seen through the delivery of Brand. The aim of this paper is to provide education practitioners with a template to facilitate the introduction of Brand construction to undergraduate industrial design students through the visual and physical embodiment of a product. The objectives of this paper are to: provide signposting to the underpinning theories of the template; describe the template; show examples of student work that demonstrate the outcomes of template application; and, highlight where students have used the template within brand related design competitions to produce successful design outcomes.
History
School
- Design
Published in
The Engineering Design Graphics JournalVolume
No. 79Issue
No.2Citation
TORRENS, G. ... et al., 2015. An introduction to the development of a product Brand: an evidence-based template for use with first year undergraduate industrial designers. Engineering Design Graphics Journal, 79(2), pp. 24 -45.Publisher
© American Society for Engineering Education, Engineering Design Graphics DivisionVersion
- AM (Accepted Manuscript)
Publisher statement
This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/Publication date
2015Notes
This article was published in the Engineering Design Graphics Journal and is available at: http://www.edgj.org/index.php/EDGJ/article/viewFile/368/393ISSN
1949-9167Publisher version
Language
- en