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Audience history as a history of ideas: towards a transnational history.

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journal contribution
posted on 24.11.2014 by Sabina Mihelj
One of the possible ways of approaching audience history is by focusing on the history of ideas about audiences. This article examines the benefits and shortcomings of such an approach and develops a set of methodological propositions, drawing on the principles and methods of the German tradition of Begriffsgeschichte (history of concepts). To demonstrate the usefulness of these propositions, the article briefly examines the ideas about audiences in socialist Yugoslavia, focusing on the surge of ideas about politically engaged audiences in the late 1960s. The concluding part of the article situates this historical episode in the wider geographical context and outlines possible avenues for a broader, transnational investigation of the history of ideas about audiences.

Funding

This research was funded by the Leverhulme Trust (Reference: RPG-2013-025).

History

School

  • Social Sciences

Department

  • Communication, Media, Social and Policy Studies

Published in

European Journal of Communication

Volume

30

Issue

1

Pages

19 - 34 (15)

Citation

MIHELJ, S., 2015. Audience history as a history of ideas: towards a transnational history. European Journal of Communication, 30 (1), pp. 22 - 35.

Publisher

Sage Publications / © The Authors

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2015

Notes

This article was published in the serial, European Journal of Communication [Sage Publications / © The Authors]. The definitive version is available at: http://dx.doi.org/10.1177/0267323114555825

ISSN

0267-3231

Language

en

Exports