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Crisis communications management in football clubs

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journal contribution
posted on 01.07.2016 by Elisavet Manoli
An escalating number of crises appear in the sport industry in general and the football industry in particular that make the area of crisis communication an increasingly important matter in both the everyday running and the long-term viability of football. However, the sensitivity of the topic makes an extensive analysis on crisis communications current practice a particularly challenging task. This study examines how crisis communications is managed, by investigating the current practices and techniques employed in English Premier League clubs, as they were presented by communications professionals employed in the clubs. The analysis of the clubs’ practices underlines the lack of pro-activity and presents the most popular strategies of crisis communications management; the “wait for the dust to settle” and the “react promptly before the noise grows”. In addition, an under-documented technique is examined: the use of the informal personal relationships between the employees of the clubs and the members of the media. This study also introduces the Crisis Communications Management in Football model, which illustrates the practices identified through this study and can potentially act as a guide for crisis communications analysis in a number of other industries.

History

School

  • Sport, Exercise and Health Sciences

Published in

International Journal of Sport Communication

Citation

MANOLI, A.E., 2016. Crisis communications management in football clubs. International Journal of Sport Communication, 9(3), pp.340-363.

Publisher

© Human Kinetics

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Acceptance date

16/06/2016

Publication date

2016-01-31

Notes

This article was published in the International Journal of Sport Communication [© Human Kinetics] and the definitive version is available at: http://dx.doi.org/10.1123/ijsc.2016-0062.

ISSN

1936-3915

Language

en

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