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Design for behaviour change as a driver for sustainable innovation: challenges and opportunities for implementation in the private and public sectors
journal contribution
posted on 2016-09-22, 13:13 authored by Kristina Niedderer, Geke Ludden, Stephen Clune, Dan Lockton, Jamie Mackrill, Andrew MorrisAndrew Morris, Rebecca CainRebecca Cain, Edward Gardiner, Martyn Evans, Robin Gutteridge, Paul HekkertOver the last decade, design for behaviour change has become increasingly recognised as a strategy for enabling social change. Despite this, we are far from understanding its implementation, especially through the private and public sectors. This study has surveyed private and public sector stakeholders with regard to their current knowledge of, and approach to, design for behaviour change. The aim was to identify the challenges for professional stakeholders in understanding, accessing and implementing design for behaviour change. Underpinned by a literature review of design for behaviour change theories and approaches, an online survey and two focus groups with private and public sector stakeholders were conducted with particular focus on small and medium size enterprises (SMEs). The results identified that there is a significant disconnect between available theoretical knowledge of design for behaviour change and its practical implementation. Reasons for this include a lack of awareness and common language, of evidence based examples, and of evaluation methods and inter-sector collaborations. In response, a set of recommendations has been developed to propose ways forward for the wider understanding and application of design for behaviour change.
Funding
The research presented in this paper has been conducted as part of the ‘Creating Sustainable Innovation through Design for Behaviour Change’ project funded by the Arts and Humanities Research Council, UK, in 2014.
History
School
- Design
Published in
International Journal of DesignVolume
10Issue
2Citation
NIEDDERER, K. ... et al, 2016. Design for behaviour change as a driver for sustainable innovation: challenges and opportunities for implementation in the private and public sectors. International Journal of Design, 10 (2), pp. 67-85.Publisher
National Taiwan University of Science and Technology / © The AuthorsVersion
- VoR (Version of Record)
Publisher statement
This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 2.5 Generic (CC BY-NC-ND 2.5) licence. Full details of this licence are available at: http://creativecommons.org/licenses/by-nc-nd/2.5/Acceptance date
2016-08-31Publication date
2016Notes
This is an open access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs 2.5 License, https://creativecommons.org/licenses/by-nc-nd/2.5/ISSN
1991-3761eISSN
1994-036XPublisher version
Language
- en