AMA San Diego 2020.pdf (401.56 kB)
Do relational capabilities impede or promote technological and market breakthroughs?
conference contribution
posted on 2019-11-08, 14:33 authored by Kyriakos Kyriakopoulos, Mathew Hughes, Paul HughesTo address the conflicting claims on the role of relational capabilities in breakthrough innovation, we explore the effects of two market relating capabilities—channel management and customer relationship management (CRM) capabilities on the incidence of technological and market breakthroughs.
History
School
- Business and Economics
Department
- Business
Published in
2020 AMA Winter Academic Conference: Consumers and Firms in a Global World: ProceedingsVolume
31Pages
PDI-45 - PDI-46Source
2020 AMA Winter Academic ConferencePublisher
American Marketing AssociationVersion
- AM (Accepted Manuscript)
Rights holder
© American Marketing AssociationPublisher statement
This full paper was presented at the 2020 AMA Winter Academic Conference, San Diego, CA, 14-16 February 2020. The extended abstract [© American Marketing Association] is available at https://www.ama.org/wp-content/uploads/2020/02/2020-AMA-Winter-Academic-Conference-Proceedings-to-Curran.pdf.Acceptance date
2019-11-05Publication date
2020-02-29Copyright date
2020ISBN
9780877570066Language
- en
Editor(s)
Bryan Lukas, O.C. FerrellLocation
San Diego, CA, USAEvent dates
14th February 2020 - 16th February 2020Depositor
Prof Mat Hughes. Deposit date: 8 November 2019Usage metrics
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