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Does export product adaptation enable customer value creation? An examination of Finnish exporters

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conference contribution
posted on 2017-03-29, 08:19 authored by E. Tsougkou, Joao Oliveira, John Cadogan, Ian HodgkinsonIan Hodgkinson, T. Laukkanen, Victoria StoryVictoria Story, Nahid M. Yazdani, Nathaniel Boso
Does export product adaptation enable customer value creation? An examination of Finnish exporters

History

School

  • Business and Economics

Department

  • Business

Published in

EMAC Annual Conference

Citation

TSOUGKOU, E. ... et al, 2017. Does export product adaptation enable customer value creation? An examination of Finnish exporters. 46th EMAC Annual Conference, Groningen, Netherlands, 23rd-26th May 2017.

Publisher

EMAC

Version

  • AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Acceptance date

2017-03-02

Publication date

2017

Notes

This is a conference abstract.

Publisher version

Language

  • en

Location

Groningen, Netherlands

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    Loughborough Publications

    Categories

    Keywords

    Product adaptation quantityProduct adaptation intensityExport customer value creationInternational and Cross-Cultural MarketingBusiness and Management not elsewhere classified

    Licence

    CC BY-NC-ND 4.0

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