Driving viewing intentions through entitativity of concurrent sponsors

2018-07-02T14:16:27Z (GMT) by Peter Dickenson Anne Souchon
This paper examines how roster size, homogeneity of sponsors’ offerings, and an implicit theory about groups (a) influence people’s ‘groupness’ perceptions (i.e. entitativity) of concurrent sponsors and (b) interact with entitativity, such that viewing intentions are affected.