Empirical investigation of the impact of using co design methods when generating proposals for sustainable travel solutions.pdf (1.95 MB)

Empirical investigation of the impact of using co-design methods when generating proposals for sustainable travel solutions

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journal contribution
posted on 28.09.2015 by Val Mitchell, Tracy Ross, Andrew May, Ruth Sims, Christopher J. Parker
This paper presents an empirical comparison of idea generation within the context of reducing the number of single occupancy car journeys to and from a UK university campus. Separate co-design and consultative groups were matched with respect to 1) creativity when problem solving, 2) normal commuting mode and 3) intention to adopt sustainable behaviours. The co-design group generated a significantly greater number of innovative ideas than the consultative group (using an email based methodology); however this was due to the greater number of total ideas (rather than the higher proportion of innovative ideas) generated by this group. The co-design group was able to think more systemically about potential solutions and generate proposals that were not either linked to their own commute mode, or aligned with any one specific mode of transport. The findings suggest that co-design offers benefits as a process for idea generation within the sustainable travel context as it promotes idea generation and a more holistic perspective on the problem and potential solutions.

Funding

This study was undertaken within the Ideas in Transit project (www.ideasintransit.org), funded supported by the UK Government (via the Engineering and Physical Sciences Research Council, Grant Ref. EP/F005172/1, the Technology Strategy Board, Grant Ref. 400050, and the Department for Transport).

History

School

  • Design

Published in

CoDesign

Citation

MITCHELL, V. ... et al, 2015. Empirical investigation of the impact of using co-design methods when generating proposals for sustainable travel solutions. CoDesign, 12 (4), pp. 205-220.

Publisher

© 2016 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group

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VoR (Version of Record)

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This work is made available according to the conditions of the Creative Commons Attribution 4.0 International (CC BY 4.0) licence. Full details of this licence are available at: http://creativecommons.org/licenses/by/4.0/

Publication date

2015

Notes

This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. Permission is granted subject to the terms of the License under which the work was published. Please check the License conditions for the work which you wish to reuse. Full and appropriate attribution must be given. This permission does not cover any third party copyrighted material which may appear in the work requested.

ISSN

1571-0882

Language

en

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