Bodet & Chanavat_EASM_2011_final.pdf (109.22 kB)
Experiential marketing and sporting events: a spectator perspective
conference contribution
posted on 2012-07-24, 12:18 authored by Guillaume Bodet, Nicolas ChanavatHow extra-ordinary experiences provided in sporting events are lived by spectators and what
are their consequences in terms of consumer behaviour.
History
School
- Sport, Exercise and Health Sciences
Citation
BODET, G.S.P. and CHANAVAT, N., 2011. Experiential marketing and sporting events: a spectator perspective. Presented at the 19th Conference of the European Association for Sport Management, 7th-10th September, Madrid, Spain.Publisher
European Association for Sport ManagementVersion
- AM (Accepted Manuscript)
Publication date
2011Notes
This is a conference paper.Language
- en