Exploring the language of the sharing economy Building trust and reducing privacy concern on Airbnb in German and English.pdf (1.05 MB)
Exploring the language of the sharing economy: Building trust and reducing privacy concern on Airbnb in German and English
journal contribution
posted on 2019-09-12, 08:12 authored by Alex Zarifis, Richard Ingham, Julia KroenungSeveral countries’ economies have been disrupted by the sharing economy. Global champions like Airbnb
and Uber use similar models and platforms across many countries. However, each country and its
consumers have different characteristics including the language used. The text in the profile of those
offering their properties in England in English and in Germany in German, are compared to explore whether
trust is built, and privacy concerns are reduced in the same way. Six methods of building trust are used by
the landlords: (1) the level of formality, (2) distance and proximity, (3) emotiveness and humor, (4) being
assertive and passive aggressive, (5) conformity to the platform language style and terminology and (6)
setting boundaries. Privacy concerns are not usually reduced directly as this is left to the platform. The
findings indicate that language has a limited influence and the platform norms and habits are the biggest
influence.
History
School
- Business and Economics
Department
- Economics
Published in
Cogent Business & ManagementVolume
6Issue
1Publisher
Taylor & Francis/RoutledgeVersion
- VoR (Version of Record)
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© The AuthorsPublisher statement
This is an Open Access Article. It is published by Taylor and Francis under the Creative Commons Attribution 4.0 Unported Licence (CC BY). Full details of this licence are available at: http://creativecommons.org/licenses/by/4.0/Acceptance date
2019-09-05Publication date
2019-09-12Copyright date
2019eISSN
2331-1975Language
- en
Depositor
Dr Alex ZarifisArticle number
1666641Usage metrics
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