Cadogan et al Export strategic orientation.pdf (344.68 kB)
Export strategic orientation–performance relationship: Examination of its enabling and disenabling boundary conditions
journal contribution
posted on 2016-06-30, 13:57 authored by John Cadogan, Nathaniel Boso, Victoria StoryVictoria Story, Ogechi AdeolaThis study finds that the form of relationship between export strategies – entrepreneurial orientation (EO) and export market orientation (MO) – and export sales performance is curvilinear and dependent on levels of intra-firm resource coordination capabilities. Findings from primary data drawn from new international ventures reveal that increased changes in combined EO and MO strategies lead to decreases in export sales performance. Results further indicate that when levels of resource coordination flexibility and MO are higher the effect of EO on performance is strengthened. However, when levels of MO increase in magnitude along with higher levels of resource coordination flexibility, the levels of sales performance decrease. A natural conclusion to draw is that new international ventures that develop their MO resources and align these with their intra-firm resource coordination competencies will fully realize the export sales benefits of their EO activities.
History
School
- Business and Economics
Department
- Business
Published in
Journal of Business ResearchCitation
CADOGAN, J.W. ...et al., 2017. Export strategic orientation–performance relationship: Examination of its enabling and disenabling boundary conditions. Journal of Business Research, 69 (11), pp. 5046-5052.Publisher
© ElsevierVersion
- AM (Accepted Manuscript)
Publisher statement
This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/Acceptance date
2016-04-30Publication date
2017Notes
This paper was accepted for publication in the journal Journal of Business Research and the definitive published version is available at http://dx.doi.org/10.1016/j.jbusres.2016.04.078.ISSN
0148-2963Publisher version
Language
- es