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Fashion as communication revisited

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journal contribution
posted on 2021-01-18, 09:21 authored by Malcolm Barnard
The essay introduces the sender/receiver model of communication and fashion communication by reviewing some recent fashion journalism. It then argues that there are three major problems with this model. The essay then introduces and critiques various arguments around the cyborg, a human/machine “hybrid” as some theorists present it, and argues that there are limitations and weaknesses in the conception of the prosthesis as it is found in the notion of the cyborg. The essay then analyses semiological models of communication and uses Derrida's (2010) conception of the constitutive prosthesis to critique both traditional conceptions of the prosthesis and the model of communication as it is found in semiological models. Finally, the essay identifies some major consequences of the constitutive prosthesis for fashion and the explanation of fashion as communication.

History

School

  • Social Sciences and Humanities

Department

  • Politics and International Studies

Published in

Popular Communication

Volume

18

Issue

4

Pages

259-271

Citation

Barnard, M., 2020. Fashion as communication revisited. Popular Communication,18(4), pp. 259-271.

Publisher

Taylor & Francis (Routledge)

Version

  • AM (Accepted Manuscript)

Rights holder

© Taylor and Francis

Publisher statement

This is an Accepted Manuscript of an article published by Taylor & Francis in Popular Communication on 21 Dec 2020, available online: https://doi.org/10.1080/15405702.2020.1844888

Acceptance date

2020-10-28

Publication date

2020-12-21

Copyright date

2020

ISSN

1540-5702

eISSN

1540-5710

Language

  • en

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