Forms of glocalization: globalization and the migration strategies of Scottish football fans in North America
2014-08-12T08:26:48Z (GMT) by
The concept of glocalization has the potential to advance sociological understanding of globalization with reference to social agency and cultural differentiation. In this article, we develop a four-fold typology of glocalization projects, with reference to relativization, accommodation, hybridization and transformation. We illustrate and elaborate this typology through substantive reference to specific migrant cultures, namely the North American-based supporters of two Scottish football (soccer) clubs. We advance a theoretical model that may be utilized and applied to account for the glocalization projects of different migrant communities in other domains of popular culture.