FMCG_Futures_Manuscript.pdf (660.64 kB)
Future scenarios for fast-moving consumer goods in a circular economy
journal contribution
posted on 2018-12-12, 10:29 authored by Ksenija KuzminaKsenija Kuzmina, Sharon PrendevilleSharon Prendeville, Dale Walker, Fiona CharnleyThe aim of the study is to envision, through an inductive scenario planning methodology, future scenarios of the fast-moving consumer goods (FMCG) industry in the context of a circular economy (CE). The study uses an exploratory scenario planning, an inductive approach to engage FMCG industry organisations, CE experts, end-users, and academic stakeholders in exploring the future of FMCG within a CE context. Five future scenarios that can inform a vision for the future of the FMCG industry were developed: (1) Rinse and Reuse, (2) The Cycling of Pure Materials, (3) The Rise of the Circular Retailer, (4) A World Without Supermarkets and (5) Connected Living. The analysis and discussion of the scenarios consider how value is created within circular economy and the integral role that the consumer and the IT play within it. The study provides insights on how the FMCG sector might participate in the CE and in doing so provides a basis for further research in this area. Future areas for research are outlined.
Funding
This study was funded by the ESRC Nexus Network.
History
School
- Loughborough University London
Published in
FuturesVolume
107Pages
74-88Citation
KUZMINA, K. ... et al, 2018. Future scenarios for fast-moving consumer goods in a circular economy. Futures, 107, pp.74-88.Publisher
© ElsevierVersion
- AM (Accepted Manuscript)
Publisher statement
This paper was accepted for publication in the journal Futures and the definitive published version is available at https://doi.org/10.1016/j.futures.2018.12.001Acceptance date
2018-12-07Publication date
2018-12-14Copyright date
2019ISSN
0016-3287Publisher version
Language
- en
Administrator link
Usage metrics
Categories
No categories selectedLicence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC