Loughborough University
Browse
crick_et_al_amawinterconference2019.pdf (130.72 kB)

Implementing the marketing concept through customer value-oriented functional resource investments [extended abstract]

Download (130.72 kB)
conference contribution
posted on 2019-08-23, 15:17 authored by Jim Crick, Belinda DewsnapBelinda Dewsnap, John Cadogan, Anne SouchonAnne Souchon
We build on existing market orientation (MO) research by examining MO through the lens of customer value oriented functional resource investments.

History

School

  • Business and Economics

Department

  • Business

Published in

Proceedings of the 2019 AMA Winter Academic Conference

Volume

30

Source

2019 American Marketing Association (AMA) Winter Academic Conference

Publisher

American Marketing Association

Version

  • AM (Accepted Manuscript)

Rights holder

© American Marketing Association

Acceptance date

2018-10-15

Copyright date

2019

ISBN

9780877570035

Other identifier

ICM-18

Language

  • en

Editor(s)

Son K. Lam, Markus Giesler, Xueming Luo

Alternative title

Understanding Complexity, Transforming the Marketplace

Location

Austin, Texas

Event dates

22nd February 2019 - 24th February 2019

Depositor

Dr James M. Crick

Usage metrics

    Loughborough Publications

    Categories

    No categories selected

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC