crick_et_al_amawinterconference2019.pdf (130.72 kB)
Implementing the marketing concept through customer value-oriented functional resource investments [extended abstract]
conference contribution
posted on 2019-08-23, 15:17 authored by Jim Crick, Belinda DewsnapBelinda Dewsnap, John Cadogan, Anne SouchonAnne SouchonWe build on existing market orientation (MO) research by examining MO through the lens of customer value oriented functional resource investments.
History
School
- Business and Economics
Department
- Business
Published in
Proceedings of the 2019 AMA Winter Academic ConferenceVolume
30Source
2019 American Marketing Association (AMA) Winter Academic ConferencePublisher
American Marketing AssociationVersion
- AM (Accepted Manuscript)
Rights holder
© American Marketing AssociationAcceptance date
2018-10-15Copyright date
2019ISBN
9780877570035Other identifier
ICM-18Language
- en
Editor(s)
Son K. Lam, Markus Giesler, Xueming LuoAlternative title
Understanding Complexity, Transforming the MarketplaceLocation
Austin, TexasEvent dates
22nd February 2019 - 24th February 2019Depositor
Dr James M. CrickUsage metrics
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