Mapping coupled open innovation processes from activity theory framework

Organisations have started to adopt open innovation processes to supplement their internal competencies and resources. Adoption of these processes assist them in keeping up with the pace of technology and protecting their competitive advantage in the market. Despite the significance of open innovation processes, there are few studies focusing on them. The purpose of this study is mapping coupled open innovation processes to contribute to the field of open innovation. The case study research was set up to explore how organisations undertake coupled open innovation processes from the perspective of employees working in a smallmedium sized enterprise. The Activity Theory was used as a research framework. The research findings revealed how the importing and exporting mechanisms of coupled processes. The findings are discussed to fill the knowledge gaps in the existing literature and help design management academia and practice identify future work areas.