Thesis-1981-Octon.pdf (5.98 MB)
Marketing leisure services
thesis
posted on 2017-11-15, 12:16 authored by Carol M. OctonThis thesis discusses the extension of the marketing concept,
marketing and marketing management to the service sector of the
economy. The study begins with an explanation of the current
literature about marketing in the service sector. As the sector
includes a large number of different industries, however, it was
not considered practicable to undertake empirical research throughout
the area but to select one service industry for further
examination. Leisure services was chosen and the relevant literature
in this area has been discussed in the thesis. [Continues.]
History
School
- Business and Economics
Department
- Business
Publisher
© C.M. OctonPublisher statement
This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 2.5 Generic (CC BY-NC-ND 2.5) licence. Full details of this licence are available at: http://creativecommons.org/licenses/by-nc-nd/2.5/Publication date
1981Notes
A Master's Thesis. Submitted in partial fulfilment of the requirements for the award of Master of Philosophy at Loughborough University.Language
- en