Marketing leisure services

2017-11-15T12:16:11Z (GMT) by Carol M. Octon
This thesis discusses the extension of the marketing concept, marketing and marketing management to the service sector of the economy. The study begins with an explanation of the current literature about marketing in the service sector. As the sector includes a large number of different industries, however, it was not considered practicable to undertake empirical research throughout the area but to select one service industry for further examination. Leisure services was chosen and the relevant literature in this area has been discussed in the thesis. [Continues.]