Measuring the performance of product introduction

2009-04-30T14:03:10Z (GMT) by N.J. Brookes Chris Backhouse
This paper begins with a discussion of the importance of the effective performance measurement of product introduction and the difficulties inherent within that task. Criteria are then established for effective product introduction performance measures which are used to identify the most appropriate of existing performance measurement mechanisms. A case study approach of industrial organizations is used to examine whether this mechanism is employed in practice, and wider conclusions are drawn on the formation of effective measures of performance for product introduction.