Figure 2 (Personas).png (2.89 MB)

M-Commerce Design Personas - Attitudes, Motivations, and Fashion App Design

Version 4 2021-05-25, 12:36

Version 3 2019-05-30, 13:35

Version 2 2018-05-16, 09:16

Version 1 2018-05-03, 15:22

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posted on 2021-05-25, 12:36 authored by Christopher J. ParkerChristopher J. Parker

Primary and Secondary personas generated from consumer research. These represent the two underlying populations of consumer in the fashion m-Commerce domain.

To Cite:

Parker, C. J. (2021). Multichannel Retail Personas. CC BY-NC-ND. Available at: https://doi.org/10.17028/rd.lboro.6211199

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Design and Creative Arts

Department

Design

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Keywords

retailing shopping fashion personas design m-Commerce e-Commerce multichannel Design Textile and Fashion Design Marketing Communications Marketing Research Methodology Mobile Technologies

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CC BY-NC-ND 4.0

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