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Quantitative audience research: embracing the poor relation

chapter
posted on 2014-04-08, 09:15 authored by David DeaconDavid Deacon, Emily KeightleyEmily Keightley
Quantitative audience research: embracing the poor relation

History

School

  • Social Sciences

Department

  • Communication, Media, Social and Policy Studies

Citation

DEACON, D. and KEIGHTLEY, E., 2011. Quantitative audience research: embracing the poor relation. IN: Nightingale, V. (ed.). The Handbook of Media Audiences, Wiley-Blackwell: Oxford, UK, pp.302-319.

Publisher

Wiley-Blackwell (© Blackwell Publishing Ltd)

Version

  • AM (Accepted Manuscript)

Publication date

2011

Notes

This book chapter is closed access. The publisher version is available from: http://dx.doi.org/10.1002/9781444340525.ch15

DOI

ISBN

9781405184182;9781444340525

Publisher version

Language

  • en

Administrator link

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    Loughborough Publications

    Categories

    Keywords

    untaggedLanguage, Communication and Culture not elsewhere classifiedStudies in Human Society not elsewhere classified

    Licence

    CC BY-NC-ND 4.0

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