Reverse innovation: a new world order for global innovation?
journal contributionposted on 08.10.2019, 10:00 by Simone Corsi, Max von Zedtwitz
Any type of content formally published in an academic journal, usually following a peer-review process.
Recognising the growing role that emerging economies play in the global innovation landscape, the article provides a measure for the extent of the phenomenon identifying Asia as the main source of a new threat – and opportunity – for Western companies: reverse innovation
- Business and Economics