Reverse innovation: a new world order for global innovation?

2019-10-08T10:00:17Z (GMT) by Simone Corsi Max von Zedtwitz
Recognising the growing role that emerging economies play in the global innovation landscape, the article provides a measure for the extent of the phenomenon identifying Asia as the main source of a new threat – and opportunity – for Western companies: reverse innovation

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CC BY-NC-ND 4.0