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Social media and real-time marketing

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posted on 2017-01-19, 17:01 authored by James R. Saker, Jim SakerJim Saker
Social media and real-time marketing

History

School

  • Business and Economics

Department

  • Business

Published in

Principles and Practice of Marketing

Pages

563 - 564

Citation

SAKER, J.R. and SAKER, J.M., 2016. Social media and real-time marketing. IN: Jobber, D. and Ellis-Chadwick, F. (eds). Principles and Practice of Marketing, 8th ed. London: McGraw-Hill Education, pp. 563-564.

Publisher

© McGraw-Hill Education

Version

  • VoR (Version of Record)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2016

Notes

This paper is closed access.

ISBN

0077174143;9780077174149

Publisher version

Language

  • en

Administrator link

Usage metrics

    Loughborough Publications

    Categories

    Keywords

    Digital mediaBusiness and Management not elsewhere classified

    Licence

    CC BY-NC-ND 4.0

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