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The changing channel power relationship between customers and dealerships in the retail automotive sector

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conference contribution
posted on 12.06.2017 by Jim Saker, Paul Taylor-West, A. Grzesinski
The changing channel power relationship between customers and dealerships in the retail automotive sector

History

School

  • Business and Economics

Department

  • Business

Published in

Academy of Marketing

Citation

SAKER, J.M., TAYLOR-WEST, P. and GRZESINSKI, A., 2016. The changing channel power relationship between customers and dealerships in the retail automotive sector. Presented at Radical Marketing: Academy of Marketing Conference, Newcastle Business School, 4-7th. July.

Publisher

Academy of Marketing, Newcastle Business School

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Acceptance date

02/05/2016

Publication date

2016

Notes

This is a conference paper.

ISBN

1906596298;9781906596293

Language

en

Location

Newcastle Business School

Exports

Logo branding

Keyword(s)

Exports