The contribution that a co-design approach can make to idea generation for workplace travel plans
conference contributionposted on 07.02.2013 by Tracy Ross, Val Mitchell, Andrew May, Ruth Sims
Any type of content contributed to an academic conference, such as papers, presentations, lectures or proceedings.
This study proposed the cooperative processes of ‘co-design’ as a means by which to increase ‘active’ participation in the early stages of workplace travel plan development. In particular, the research takes a first step towards a quantitative comparison of solutions/ideas generated using a co-design approach versus the more traditional methods normally used in travel planning by comparing the number, originality, breadth and type of ideas generated. One group of staff took part in a co-design study and another in a non-co-design study. The main findings were that co-design techniques appear to: encourage a greater number of ideas overall, a greater number of ideas that are innovative in the specific organisational context and different types of idea (particularly ones that tend towards more psychological-based interventions). However both approaches are similar in terms of the global innovativeness of the ideas they generate which was generally low.