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The football industry through traditional management analysis

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journal contribution
posted on 03.03.2017 by Elisavet Manoli
Professional football is more than just an elite sport, it is also a rapidly developing industry, and can, therefore, be analysed as such. Using traditional micro- and macroeconomic management theories, this study aims at presenting football in a managerial way, while displaying its unique aspects. The English Premier League is used as the sample on which the analysis is conducted. First, through the PESTEL analysis, all factors affecting the industry are discussed, with emphasis on the economical, social and legal factors that have shaped football to its current form. Second, the Porter’s five forces examination of the microeconomic forces within the industry is presented, where the unique relationships the sport has with its suppliers, customers and rivals is analysed, with focus on the complex relation between football and the media. Through this microanalysis, the question of whether football can be considered a monopoly is answered. Finally, the stakeholder theory is employed to study the various interest groups of the sport, examining their power, legitimacy or urgency in relation to football.

History

School

  • Sport, Exercise and Health Sciences

Published in

Scandinavian Sport Studies Forum

Volume

5

Pages

93 - 109

Citation

MANOLI, A.E., 2014. The football industry through traditional management analysis. Scandinavian Sport Studies Forum, 5, pp.93-109

Publisher

Malmö University (© Elisavet Argyro Manoli)

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Acceptance date

01/09/2014

Publication date

2014

Notes

This paper is published in an open access journal and can be found online at: http://sportstudies.org/wp-content/uploads/2014/11/093-109_vol_5_2014_manoli.pdf

ISSN

2000-088X

Language

en

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