The future role of virtual and physical modelling in industrial design

2006-03-13T18:07:48Z (GMT) by Mark Evans Paul Wormald
Three-dimensional (3D) modelling is recognised as an essential aspect of industrial design activity. However, computer technologies are beginning to change the nature of these models. This paper explores the role of conventional and computer-based 3D models as used by the industrial design profession within programmes of new product development (NPD). There is seen to be an incompatibility between the physical models needed by the marketing and industrial design stages of NPD and the virtual models which are the foundation of any computer-based system. The paper suggests that the emerging technologies of rapid prototyping may offer solutions to these difficulties and extend the sophistication of the industrial design model.