The use of structured relationship modelling techniques as a tool to elicit customizable product features

The current article discusses a procedure for the elicitation of product requirements from a target group of users. The use of the method to help develop products with customizable elements is evaluated as this is one area in which this procedure is considered effective. The technique of forming a structured relationship model uses open-ended questions to elicit subject’s sensations when using the product under investigation. Inductive content analysis is then performed on the responses to allow a structured relationship model to be developed.