PUB524 User reaction to car share and lift share.pdf (807.33 kB)
User reaction to car-share and lift-share within a transport 'marketplace'
journal contribution
posted on 2009-01-16, 11:42 authored by Andrew MayAndrew May, Tracy RossTracy Ross, Gerard Segarra, Jean GrebertUser-centred design methods were used to understand the key motivators, potential
constraints and design requirements associated with an innovative shared-vehicle
scheme, offered as an integral component of a wider ‘transport marketplace’. A set of
situated user trials were used to assess attitudinal and behavioural responses to a
prototype service implemented in northern France. Potential motivators included the
perceived benefits of reduced cost, environmental benefit, social contact and the
provision of location-based information. The key barriers to adoption included: personal
security during vehicle sharing, liability and flexibility in meeting individual transport
needs. Contrary to initial indications by participants, ease of use was also a key
acceptance criterion. The resulting design recommendations stress the need for
maximising service flexibility, addressing perceived barriers and providing clarity
regarding operational procedures and protocols.
History
School
- Design
Citation
MAY, A. ... et al, 2008. User reaction to car-share and lift-share within a transport 'marketplace'. IET Intelligent Transport Systems, 2 (1), pp. 47-60Publisher
© Institution of Engineering and TechnologyVersion
- AM (Accepted Manuscript)
Publication date
2008Notes
This article was published in the journal, IET Intelligent Transport Systems [© Institution of Engineering and Technology] and the definitive version is available at: http://ieeexplore.ieee.org/stamp/stamp.jsp?arnumber=4459437&isnumber=4459432ISSN
1751-956XLanguage
- en