Serving_All_Urban_Consumers_-_Bk_5_-_Complete.pdf (542.21 kB)
Download fileServing all urban consumers - a marketing approach to water services in low- and middle-income countries: Book 5 - Sample strategic marketing plan for water services in Kampala City, Uganda
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posted on 2018-02-12, 15:10 authored by Sam Kayaga, Kevin SansomThis book is one of a series of six publications that consider how water utilities working with other key stakeholders, can meet the needs and demands of urban water consumers - including the poor - through developing an understanding of the needs and demands of all consumer groups, and by the adaptation of marketing/commercial approaches. A strategic marketing approach to comprehensive city-wide planning of water services for all consumer groups is described in Part III of Book 2 - Guidance notes for managers. Sample Strategic Marketing Plans (SMPs) have been developed to both test and demonstrate the methodology outlined in Book 2 and are included in the following three books: Book 4: Sample strategic marketing plan for water services in Mombasa and the Coast region; Book 5: Sample strategic marketing plan for water services in Kampala City, Uganda; Book 6: Sample strategic marketing plan for water services in Guntur, India.
Funding
UK Department for International Development (DFID)
History
School
- Architecture, Building and Civil Engineering
Research Unit
- Water, Engineering and Development Centre (WEDC)