Serving all urban consumers - a marketing approach to water services in low- and middle-income countries: Book 6 - Sample strategic marketing plan for water services in Guntur, India
posted on 2018-02-12, 15:10authored byA. Narender, Srinivas Chary, Kevin Sansom
This book is one of a series of six publications that consider how water utilities working with other key stakeholders, can meet the needs and demands of urban water consumers - including the poor - through developing an understanding of the needs and demands of all consumer groups, and by the adaptation of marketing/commercial approaches. A strategic marketing approach to comprehensive city-wide planning of water services for all consumer groups is described in Part III of Book 2 - Guidance notes for managers. Sample Strategic Marketing Plans (SMPs) have been developed to both test and demonstrate the methodology outlined in Book 2 and are included in the following three books: Book 4: Sample strategic marketing plan for water services in Mombasa and the Coast region; Book 5: Sample strategic marketing plan for water services in Kampala City, Uganda; Book 6: Sample strategic marketing plan for water services in Guntur, India.
Funding
UK Department for International Development (DFID)
History
School
Architecture, Building and Civil Engineering
Research Unit
Water, Engineering and Development Centre (WEDC)
Citation
NARENDER, A., CHARY, S. and SANSOM, K., 2004. Serving all urban consumers - a marketing approach to water services in low- and middle-income countries: Book 6 - Sample strategic marketing plan for water services in Guntur, India. Loughborough: WEDC, Loughborough University.
This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/
Publication date
2004
Notes
This book was published by the Water, Engineering and Development Centre (WEDC) at Loughborough University.