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'Signals' - the inventor's playbook
Inventing a new product or service does not follow a linear path or process. It’s a journey of discovery, frustration, rule-breaking and moments of enlightenment. These moments reveal themselves at unexpected times, help you understand what path you need to take, and even provide encouragement when you are at your lowest ebb. We call these “signals”.
- Design and Creative Arts
Publishergoya design studio
- VoR (Version of Record)
Rights holder© goya design studio
Publisher statementCopyright © 2023 by goya design studio. All rights reserved. No part of this book may be reproduced or used in any manner without written permission of the copyright owner except for the use of quotations in a book review.
NotesBook by goya design studio | Omar Bakshi, Christian Abbott, Robin Pickering. Loughborough University commissioned and collaborated on this project. Val Mitchell and Stuart Cockbill contributed their thoughts and support of the playbook and the ‘hack’ workshop structure for students.