goya-inventors-playbook-v6.pdf (12.35 MB)
'Signals': The Inventors Playbook
Version 2 2024-04-16, 06:40
Version 1 2023-11-23, 11:49
book
posted on 2024-04-16, 06:40 authored by Omar Bakshi, Christian Abbott, Robin Pickering, Stuart CockbillStuart Cockbill, Val MitchellVal MitchellCopyright © 2023 by goya design studio. All rights reserved. Shared on the Loughborough University Research Repository with permission.
‘SIGNALS’ THE INVENTORS PLAYBOOK
Inventing a new product or service does not follow a linear path or process. It’s a journey of discovery, frustration, rule-breaking and moments of enlightenment. These moments reveal themselves at unexpected times, help you understand what path you need to take, and even provide encouragement when you are at your lowest ebb. We call these “signals”.
First paperback edition May 2023
ISBN 978-1-3999-6133-2 (paperback)
History
School
- Design and Creative Arts
Department
- Design
