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Amazon can read your mind: a media archaeology of the algorithmic imaginary
The chapter interrogates how notions and concepts of occult and supernatural meanings are applied to describing and discussing digital media, focusing on the case of applications of notions of mind reading to computer algorithms. It examines the concept of mind reading as a keyword whose definition and meaning wavered between different forms of knowledge, from parapsychology to cybernetics and computer science. Popularized by parapsychology, the concept of mind reading has been employed to describe algorithms that recognize feelings and mental states of humans, or that anticipate the behavior of users and consumers, providing them with tailored offers and services. Excavating the media archaeology of “mind reading computers” helps provides a viewpoint into the ways notions and narratives related to the supernatural enter the cultural imaginary of digital media and technologies.
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- Social Sciences
Department
- Communication, Media, Social and Policy Studies
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Believing in Bits: Digital Media and the SupernaturalPages
19 - 36Publisher
Oxford University PressVersion
- AM (Accepted Manuscript)
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© Oxford University PressPublication date
2019-10-09Copyright date
2020Notes
The Introduction to this book is available at: https://hdl.handle.net/2134/36022.ISBN
9780190949990; 9780190949983Publisher version
Language
- en
Editor(s)
Simone Natale; Diana PasulkaDepositor
Dr Simone Natale. Deposit date: 15 October 2019Usage metrics
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