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Amazon can read your mind: a media archaeology of the algorithmic imaginary

chapter
posted on 17.10.2019, 11:15 by Simone Natale
The chapter interrogates how notions and concepts of occult and supernatural meanings are applied to describing and discussing digital media, focusing on the case of applications of notions of mind reading to computer algorithms. It examines the concept of mind reading as a keyword whose definition and meaning wavered between different forms of knowledge, from parapsychology to cybernetics and computer science. Popularized by parapsychology, the concept of mind reading has been employed to describe algorithms that recognize feelings and mental states of humans, or that anticipate the behavior of users and consumers, providing them with tailored offers and services. Excavating the media archaeology of “mind reading computers” helps provides a viewpoint into the ways notions and narratives related to the supernatural enter the cultural imaginary of digital media and technologies.

History

School

  • Social Sciences

Department

  • Communication, Media, Social and Policy Studies

Published in

Believing in Bits: Digital Media and the Supernatural

Pages

19 - 36

Publisher

Oxford University Press

Version

AM (Accepted Manuscript)

Rights holder

© Oxford University Press

Publication date

2019-10-09

Copyright date

2020

Notes

The Introduction to this book is available at: https://hdl.handle.net/2134/36022.

ISBN

9780190949990; 9780190949983

Language

en

Editor(s)

Simone Natale; Diana Pasulka

Depositor

Dr Simone Natale. Deposit date: 15 October 2019

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