File(s) under permanent embargo
Reason: Pending a request to author for submitted version
Behavioural theory and MNE decision-making: changing the narrative in international business management
chapterposted on 2021-06-29, 13:01 authored by Giulio Nardella, Rajneesh Narula, Irina Surdu
Traditional international management theories tend to overlook that the cognitive limitations and biases of decision-makers may bound their ability to make rational, objective strategic choices. Most theories have not truly accounted for firm heterogeneity either, i.e. explaining why in similar contexts, two multinational enterprises (MNEs) may make different choices. This heterogeneity is not always rooted in differences in ‘firm-specific’ or ‘ownership’ advantages. We zoom in on how behavioural concepts, such as cognitive biases, heuristics and reference points, have the potential to complement extant MNE theorising. This chapter discusses the importance of using theories that make more realistic assumptions about MNE decisions and decision makers and are thus more suited to claim managerial relevance.
- Business and Economics
Published inA Research Agenda for International Business and Management
- P (Proof)
Rights holder© Editors and Contributors Severally 2021
Publisher statementThis is a draft chapter/article. The final version will be available in A Research Agenda for International Business and Management edited by Ödül Bozkurt and Mike Geppert, 2021, Edward Elgar Publishing Ltd. The material cannot be used for any other purpose without further permission of the publisher, and is for private use only.
Book seriesElgar Research Agendas